Terms of Service

Acuity lets you record short voice journal entries (up to 120 seconds), automatically transcribes them, and uses AI to extract themes, mood, tasks, goals, and life-area insights. The service is delivered via the web at getacuity.io and via our mobile applications.

To use Acuity, you must be at least 18 years old and have the legal capacity to enter into a binding contract in your jurisdiction. By creating an account you represent that both of those things are true.

You are responsible for:

• Keeping your login credentials confidential. Magic-link emails and Google sign-in tokens are bearer credentials — treat them like a password.
• Anything that happens under your account, whether or not you authorised it.
• The content you record. Don’t record other people’s voices without their consent and don’t record content you don’t have the right to journal about (for example, content covered by a non-disclosure obligation you owe to someone else).

If you lose access to your sign-in email, we may be unable to verify your identity and may have to deny account recovery.

You agree not to:

• Use the service for any illegal activity or to record content that is illegal where you live.
• Harass, threaten, or impersonate any person, including Acuity employees and other users.
• Attempt to reverse-engineer, decompile, scrape, or otherwise extract source code or model parameters from the service.
• Send automated requests at a rate that interferes with normal operation, evade rate limits, or attempt to disrupt the service.
• Resell, sublicense, or redistribute the service or any of its outputs in a way that competes with Acuity.

We may suspend or terminate your account if we determine, acting reasonably, that you’ve violated this section.

• Free trial. New accounts get a 14-day free trial of the full product. No payment information required to start the trial. The trial ends automatically; if you don’t subscribe, your access shifts to read-only on existing content (you keep your entries; you don’t get new AI outputs until you subscribe).
• Subscription. When you subscribe, you authorise us (via Stripe on the web, or Apple via in-app purchase on iOS) to charge you $4.99 per month or $39.99 per year, depending on the plan you select. The subscription renews automatically at the end of each billing period until you cancel.
• In-app purchase (iOS). If you subscribe through our iOS app, the transaction is processed by Apple and billed to your Apple ID. Apple’s standard auto-renewing subscription terms apply: payment is charged at confirmation of purchase, the subscription renews automatically unless you cancel at least 24 hours before the end of the current period, and your Apple ID is charged for renewal within 24 hours prior to the end of the current period. You can manage or cancel the subscription at any time in iOS Settings → Apple ID → Subscriptions, or via the App Store app. Apple’s Media Services Terms also apply to in-app purchases.
• In-app purchase (Android). If you subscribe through our Android app, the transaction is processed by Google and billed to your Google account under Google Play’s terms. The subscription renews automatically unless you cancel at least 24 hours before the end of the current period. You can manage or cancel it any time in the Google Play Store under Payments & subscriptions → Subscriptions. Refunds for Google Play purchases are governed by Google’s policy and requested through Google Play; Acuity cannot process Play Store refunds directly.
• Cancellation. For web subscriptions, you can cancel any time from your account settings or the Stripe billing portal. For iOS in-app purchases, cancel via iOS Settings → Apple ID → Subscriptions. Cancellation takes effect at the end of the current billing period; you keep access until then.
• Refunds. For web subscriptions, we don’t prorate or refund partial months — if you cancel mid-month, you keep paid access until the end of that month and won’t be charged again. For iOS in-app purchases, refunds are governed by Apple’s policy; request them at reportaproblem.apple.com. Acuity cannot process refunds for App Store transactions directly.
• Price changes. If we change the subscription price, we’ll notify existing subscribers by email at least 30 days before the change takes effect on your account.
• Failed payments. If a renewal payment fails, Stripe will retry for up to three weeks. During that window your access continues. If the retries don’t succeed, your subscription ends and you’ll be moved to read-only access.

If you are a consumer resident in the UK, the EU, or the EEA, you have a statutory right to withdraw from a distance subscription contract within 14 days of entering into it, without giving any reason and without penalty. For UK consumers this right is set by the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (in particular Regulations 29–38, including Reg. 36 for services and Reg. 37 for digital content). For EU/EEA consumers, Directive 2011/83/EU applies.

When the 14-day clock starts. Your free trial is separate from this right. The 14-day cancellation period runs from the day your paid subscription begins (your first charge), not from when the trial started.

Starting paid features early. When you subscribe, we ask you to confirm that you want your paid features to start immediately and that you understand the effect on your cancellation right. If you give that consent and we begin supplying the service:

• for digital content fully supplied during the period (for example, a Weekly Report we generate and deliver), you lose the right to cancel that content; and
• for the ongoing service, if you cancel during the 14 days you will not lose the right outright — we will refund you, less a proportionate amount for the service actually supplied up to the moment you told us you wanted to cancel.

If you have NOT asked us to begin immediately, or have not used any paid feature, you keep the full 14-day right and we will refund your charge in full within 14 days of receiving your notice, using the same payment method you paid with.

How to cancel. To exercise the right, tell us clearly within the 14 days — email privacy@heelerdigital.com or use the model cancellation form below. You may use this wording (completing the bracketed parts):

“To Heeler Digital, LLC: I hereby give notice that I withdraw from my contract for the Acuity subscription. Ordered on [date] / my account email is [email]. [Your name]. [Date].”

Statutory rights preserved. Nothing in these Terms limits your statutory consumer rights under applicable law, including (where relevant) the UK Consumer Rights Act 2015, the Australian Consumer Law in Schedule 2 of the Competition and Consumer Act 2010 (Cth), or the New Zealand Consumer Guarantees Act 1993.

You own the audio you record and the transcripts and extracted data derived from it. By using Acuity, you grant us a limited, non-exclusive licence to process that content solely for the purpose of providing the service to you — transcribing, extracting structured data, generating reports, and storing it so you can retrieve it. This licence ends when you delete the content or your account.

We do not use your content to train AI models. We do not sell or share your content with third parties for any purpose other than the subprocessor relationships disclosed in our Privacy Policy.

Acuity is a journaling tool that uses AI to help you see patterns in your own thinking. It is not a substitute for therapy, counselling, psychiatric care, medical advice, or any other professional service.

The AI-generated insights are pattern observations from your own words, not clinical assessments. They can be wrong. They should not be used to diagnose or treat any psychological, psychiatric, or medical condition.

If you are in a mental health crisis, contact a professional. In the United States, dial or text 988 for the Suicide and Crisis Lifeline. In the UK, dial 116 123 for Samaritans. Internationally, see findahelpline.com.

Consumers first. Nothing in this section excludes or limits any rights you have as a consumer that cannot be excluded or limited under applicable law — including the statutory guarantees under the UK Consumer Rights Act 2015, the Australian Consumer Law, and the New Zealand Consumer Guarantees Act 1993. The disclaimers below apply only to the extent permitted by law.

The service is provided on an “as is” and “as available” basis, without warranties of any kind, whether express or implied. To the maximum extent permitted by law, we disclaim all implied warranties including merchantability, fitness for a particular purpose, accuracy, and non-infringement.

We don’t guarantee that AI-generated content will be accurate, useful, or appropriate. We don’t guarantee uninterrupted availability — the service depends on infrastructure providers and AI vendors that experience outages.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited under applicable law. If you are a consumer, the exclusions and the cap below apply only to the extent permitted by the consumer-protection law of the country where you live, and do not reduce your non-excludable statutory rights.

To the maximum extent permitted by law, Acuity, Heeler Digital, and our officers, employees, agents, and affiliates will not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the service, including but not limited to loss of profits, data, or goodwill.

Our total liability to you for any claim arising under these Terms is limited to the greater of (a) the amount you paid us in the 12 months before the event giving rise to the claim, or (b) US$100.

You can terminate your account at any time from Account → Delete account, or by emailing hello@getacuity.io. On termination, your data is deleted on the schedule described in the Privacy Policy (immediate from our application database; infrastructure backups age out per the provider’s schedule).

We can terminate your account if you materially violate these Terms (most notably the acceptable-use rules in section 4). We’ll generally try to give you notice and a chance to cure first, but we’re not required to where the violation is severe or ongoing. We can also shut the service down entirely with reasonable notice; if we do, you’ll get an export of your data and a pro rata refund for any unused subscription period.

These Terms are governed by the laws of the Commonwealth of Massachusetts, United States, without regard to its conflict-of-laws rules. Any disputes that can’t be resolved informally will be brought in the courts of that jurisdiction, and you consent to their personal jurisdiction.

If you are a consumer, this choice of law does not deprive you of the protection of the mandatory consumer-protection rules of the country where you live, and you may be able to bring proceedings in your local courts.

We may update these Terms from time to time. When we make material changes, we’ll notify you by email at least 14 days before they take effect, and we’ll change the “Last updated” date at the top. Continuing to use the service after changes take effect means you accept the updated Terms.

Questions about these Terms? Email hello@getacuity.io.